I'm a self-taught frontend developer who came to code through music technology — a 1st-class degree in Music Production, tinkering with Max/MSP, then discovering JavaScript and never looking back. Five years later I'd shipped scalable, accessible web apps in React and TypeScript inside a large corporation.
For the last three years I've been building and running businesses of my own, and generating their leads and sales online: Suda Sauna, a community sauna and cold plunge in Farndon with a bespoke construction arm; Chester Wedding DJs; and Steppin' with Friends, a not-for-profit music party raising money for good causes. Running them taught me what most developers never learn — what it actually takes to get a small business found, trusted and booked.
So when I build a site for a tradesperson, a studio or a local service, I'm not guessing at their problem. I've lived the quiet month. I build the website I'd want pointing at my own door.